Essential Elements to make a good Website
Successful business websites don’t
happen by mistake. Companies invest their time on thinking how the website
should look in terms of headings, usage of color scheme and many other elements
which will be covered in the following essay to impact the user (Zimmerman,
2012, p. 47). Presenting the best websites will help the business to get more
revenues as connected customers often search for their needs online before
going for the final purchase.q
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| Key points to keep n mind while planning a good website |
According to Zimmerman, (2012,
p.47) “defining business goals and target audience drive the website
design”. Once the value proposition is showcased perfectly
with what you are selling and by answering these questions- Who you are? Who
you help? & What you do? (Dizon, 2018) makes the website great. Having a
name that is easy to say in person and easy to remember is the key point. One
such website that attracts me the most is Shein (https://www.shein.in/).
The look and feel of the website are so well structured as it gives me the
exact information about the products, I can buy easily, I can read customer
reviews that build the trust of the user for the brand and lastly I can seek
suggestion from my knowns by sharing the URL as well as selected product. The
top navigation is easy and gives a load of options to surf on. It also keeps me
updated on the ongoing offers that catch my eye in the first place and pop-ups
tell me what’s more to come by Shein. Another best feature is having a strong
to call action in the top right that ease out the whole purchase process.
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| Glimpse of Shein Website |
The design of the website should be
supporting what the brand has to offer with a slick menu. Shein also includes
features that boost the personal connection with the audience as they have a
Style gallery section that enables me to visualize the product more clearly.
The concept Shein comes up with having fashionable clothing at affordable
prices made them stand out which they portrayed in the content they have on the
websites. Putting images of models, keeping it simple by using small words,
offering app facility, decorative ideas (fonts, icons, widgets, colors),
targeting the customer with FREE which is marketing’s magic word makes this
website human-friendly.
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Bibliography:
Content:
Dizon, A. (2018). Top 25 Essential Elements of
What Makes a Good Website. [online] Fit Small Business. Available at: https://fitsmallbusiness.com/what-makes-a-good-website/. [Accessed 8 Nov.
2019].
Zimmerman, J. (2012). Web Marketing for Dummies.
3rd edn. Published by: John Wiley & Sons, Inc., Hoboken, New
Jersey
Images:
Website Designers & Developers Mumbai, Innovins.
(2017). 5 Important Elements of a Good Website. [online] Available
at: http://www.innovins.com/5-important-elements-of-a-good-website/#prettyPhoto. [Accessed 8 Nov.
2019].
Shein image reference from main website: Shein.com.
(2019). SHEIN | Women’s Clothing | Shop Clothes & Fashion.
[online] Available at: https://eur.shein.com/?sscid=b1k3_7bnq7&utm_source=shareasale.com&utm_medium=affiliate&affiliateID=1334579&url_from=shareasale.com&ref=www&rep=dir&ret=eur. [Accessed 8 Nov.
2019].
Hey Mrinalni, such an informative blog on making websites and yeah I strongly agreed that good websites doesn't happen by mistake there are certain factors that creates a good website and you defined them brilliantly, such as design, information about the product etc.
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