Mrinalini Ahluwalia- 10526715

WEB MARKETING MANAGEMENT

Student Name: Mrinalini Ahuwalia

Student Code: 10526715

 

Essential Elements to make a good Website

Essential Elements to make a good Website

Successful business websites don’t happen by mistake. Companies invest their time on thinking how the website should look in terms of headings, usage of color scheme and many other elements which will be covered in the following essay to impact the user (Zimmerman, 2012, p. 47). Presenting the best websites will help the business to get more revenues as connected customers often search for their needs online before going for the final purchase.q

Key points to keep n mind while planning a good website

According to Zimmerman, (2012, p.47) “defining business goals and target audience drive the website design”. Once the value proposition is showcased perfectly with what you are selling and by answering these questions- Who you are? Who you help? & What you do? (Dizon, 2018) makes the website great. Having a name that is easy to say in person and easy to remember is the key point. One such website that attracts me the most is Shein (https://www.shein.in/). The look and feel of the website are so well structured as it gives me the exact information about the products, I can buy easily, I can read customer reviews that build the trust of the user for the brand and lastly I can seek suggestion from my knowns by sharing the URL as well as selected product. The top navigation is easy and gives a load of options to surf on. It also keeps me updated on the ongoing offers that catch my eye in the first place and pop-ups tell me what’s more to come by Shein. Another best feature is having a strong to call action in the top right that ease out the whole purchase process.

Glimpse of Shein Website

The design of the website should be supporting what the brand has to offer with a slick menu. Shein also includes features that boost the personal connection with the audience as they have a Style gallery section that enables me to visualize the product more clearly. The concept Shein comes up with having fashionable clothing at affordable prices made them stand out which they portrayed in the content they have on the websites. Putting images of models, keeping it simple by using small words, offering app facility, decorative ideas (fonts, icons, widgets, colors), targeting the customer with FREE which is marketing’s magic word makes this website human-friendly.

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Bibliography:

Content:

Dizon, A. (2018). Top 25 Essential Elements of What Makes a Good Website. [online] Fit Small Business. Available at: https://fitsmallbusiness.com/what-makes-a-good-website/.  [Accessed 8 Nov. 2019].

Zimmerman, J. (2012). Web Marketing for Dummies. 3^rd edn. Published by: John Wiley & Sons, Inc., Hoboken, New Jersey

Images:

Website Designers & Developers Mumbai, Innovins. (2017). 5 Important Elements of a Good Website. [online] Available at: http://www.innovins.com/5-important-elements-of-a-good-website/#prettyPhoto.  [Accessed 8 Nov. 2019].

Shein image reference from main website: Shein.com. (2019). SHEIN | Women’s Clothing | Shop Clothes & Fashion. [online] Available at: https://eur.shein.com/?sscid=b1k3_7bnq7&utm_source=shareasale.com&utm_medium=affiliate&affiliateID=1334579&url_from=shareasale.com&ref=www&rep=dir&ret=eur.  [Accessed 8 Nov. 2019].